Informative, Branded Websites

Having an informative, branded website to market your business can only help you in the private and public sectors. The biggest difference between both sectors is how you market to these different demographics.

Many contractors use their main website, which primarily targets the private sector when marketing to the federal government. This can cause problems by not marketing to your target audience, but they may be unable to view your website from their office.

Contracting officers handle contrasting degrees of sensitive data within the same building. This data varies from proprietary data, financial information, and bids to information vital to national security, so there are strict firewalls in place to protect their systems.

These firewalls make it so that some elements on a page, like scripts, are blocked. Most websites use scripts to promote a better aesthetic, but this can also make it so that your website is not viewable the way it should be to contracting officers.

Federal government buyers are also meant to thoroughly research vendors before awarding contracts and one of the ways they do this is by checking your website. Checking a website is a convenient way for them to investigate a company's capabilities.

Vendors should design a website that is visible to contracting officers that is clean and simple, easy to navigate, and contains all the information they would be looking for when trying to award a contract.