Marketing Your Business

After completing your System for Award Management (SAM) Registration, it’s time to launch an aggressive marketing campaign. Don’t know where or even how to start? Don’t worry. We’ve got you covered. We include below three ways to market your business, no matter its size, and also explain why the strategy works.


Create Accounts in Procurement Databases for Government Marketing

Procurement officers use online federal databases to research prospective contractors. You MUST register in each of the databases that procurement officers use. US Federal Contractor Registration, the world’s largest third-party government registration firm, can register your business in the DSBS, FBO, FPDS, and more. It also can complete your SAM Registration.

Create and Send Out a Government Resume

Your government resume is a lot like a personal resume — except it is formatted with procurement officers in mind. US Federal Contractor Registration creates government resumes for its clients AND also sends out these resumes to more than 30,000 industry-specific procurement officers. Email marketing is one of the best ways to market your business, and US Federal Contractor Registration can teach you how to best position your business and create a government resume that procurement officers will read.

Create and Maintain a Government-Formatted Website

Procurement officers, after learning about a business, will next do what you likely do when researching something — he or she will go online and look for your company website. If you’re like 99 percent of other business owners, your website is optimized for consumers, but procurement officers aren’t normal consumers. They want to see specific information on the home page as well as on subsequent pages — and this information isn’t usually the information you make available to consumers. You need a government-formatted website, and US Federal Contractor Registration is the ONLY company that builds and maintains these types of websites. The website will have a landing page, information about past performance, a photo gallery, testimonials, product and service information, and more. Make sure that your company’s online presence has the information that a procurement officer needs to know when deciding whether to award you a contract.

Call US Federal Contractor Registration at 877-252-2700 ext. 1 for more information about marketing your business. Click here to see if your business qualifies for government contracting.