While new contracting opportunities may experience some reduction during the federal government shutdown, there are still many things small businesses can do right now to improve their standing in the federal market once agencies are fully operation again, according to US Federal Contractor Registration.
“It is vital that business owners use this time to better position their company to win contracts once the shutdown has ended,” advised Eric Knellinger, President of US Federal Contractor Registration. “This is the perfect opportunity for vendors to check their SAM registration and evaluate their marketing strategy for areas that could be improved upon.”
Every business that wishes to contract with the federal government must register in System for Award Management (SAM). However, especially since changes were implemented after the migration from Central Contractor Registration (CCR), many businesses make mistakes or omissions in their registration. Even something as simple as leaving out a Point of Contact or clicking the wrong set-aside group can cost a company lucrative contract awards they may have otherwise been qualified for. For this reason, it is important that companies routinely review their SAM registration and educate themselves on how to properly register.
Marketing is another valuable tool for contractors, especially small businesses that may be new to federal contracting. Both the Small Business Administration and the VETBIZ Resource Center advise small businesses to “aggressively market” their company’s products and services to the federal agencies who buy from their industries. GovernmentContractingTips.com’s “First Steps to Government Contracting” guide recommends that small businesses draft and distribute a capabilities statement, register their business in the Dynamic Small Business Search, launch a branded government-formatted website, and network with both contracting officers and other vendors to find prime and subcontracting opportunities.