After you’ve completed your SAM registration, it’s time to start marketing your business to Federal agencies. The best way to get your foot in the door with purchasing officers is by sending them your capabilities statement. This is a concise, one page document that covers the basic information a government agency needs to know about your business. Think of it as your business’s resume; it won’t cover everything but it should highlight your company’s strengths. Don’t get too flashy or over-saturate it with images. A good capabilities statement should follow DoD standards and include the following information:
- Your business name, point of contact, and contact information
- DUNS number, CAGE code, and GSA contract number (if applicable)
- Your business’s primary goods/services
- Applicable set-aside eligibility (women owned, HUBZone, 8(a), etc)
- NAICS and PSC codes
- Brief description of your qualifications
You only have limited space, so be sure to stress your experience, set-aside eligibility and past performance (if applicable). If you have a website, include a link to the website so that if a buyer’s interest is piqued, he or she can easily get more detailed information about your company. Try to cater your capabilities statement to that agency’s specific mission and needs. Check out our example capabilities statement to help get you started:
Once you’ve prepared your capabilities statement, send it to the agencies you are interested in working with. Try to reference past contracts they’ve awarded within your industry and briefly explain how your company can help them meet their agency’s future goals.
The below video references the use of your Capability Statement and how it is used to outreach to federal procurement officers across the nation.