Government contracting can be an extremely rewarding source of revenue and growth for small businesses. Marketing is absolutely essential for success in the federal market, particularly for smaller firms. Networking and relationship building are necessary and powerful methods of generating leads. One of the most powerful tools to aid a vendor’s success is a company website targeting federal purchasing officers.
Unfortunately, most business websites do not meet the security standards required by federal firewalls. Traditional web design elements such as flash, videos, and other bells and whistles can prevent purchasing officers from viewing a vendor’s website and its important information which may have helped that vendor win a contract.
It is therefore important that vendors maintain a website specifically for a federal contracting audience, in addition to any websites designed for the private sector. Since these websites do not include the flashier, expensive design options available on traditional sites and follow a specific format, they can be purchased for a much more affordable price.
For more information about government contracting and marketing options, call James Logan, Small Business Acquisition Manager at GovKinex at (877) 252-2700 ext 709.