Despite how ubiquitous the internet has become in our society, many small businesses still do not have websites. This can stifle growth in any business, but having a website is of particular importance for government contractors.
Websites give businesses a line of communication to their global customer base 24 hours a day, every day. Unlike traditional advertising, changes can be made on the fly at minimal cost. Establishing brand recognition and trust online translates into real life sales with only a little effort.
A study conducted by BIA/Kelsey last year found that 97% of consumers researched a product or service online prior to making a purchase. When you get past the acronyms and regulations, procurement officers are really just another consumer. They care about getting the best value at the lowest cost and – most importantly – they are beginning to consistently use the internet to research vendors prior to awarding a contract.
As pressure is put upon contracting officers to spend taxpayers’ money wisely, they are more often required to perform more market research during the contract awarding process. This includes researching potential vendors’ capabilities through their marketing materials and website. Many contracting officers have begun to require vendors to supply a website address before even considering their bid on a contract.
It is often beneficial for government contractors to have a separate website for their public and private sector audiences. Many products and services offered to the private sector are used in different ways by public sector customers. Some vendors may offer different products and services to government agencies than they do to other customers, due to cost constraints or limited capabilities.
Another reason to have a separate website for government business is that many contracting officers are using the internet from behind strict firewalls. Many of the aesthetic elements popular in today’s flash and image laden websites will impede contracting officers’ ability to see your website.
Are you ready to launch your company’ government contracting website? Want to make sure your website can make it through contracting officers’ firewalls? Call GovKinex for a free consultation today at (877) 252-2700 ext. 709.
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