When you’re applying for a job, you draft a resume. So what you do create when you’re looking for a government contract? The capabilities statement is like a resume for your business. It is a concise, one page document that outlines your business’s primary capabilities and strengths. Combined with an email marketing campaign, your capabilities statement can act as a “foot in the door” when pursuing Federal government contracts. The capabilities statement may also be the first time a buyer even hears of your business, so it’s important to make a good first impression. A well designed capabilities statement goes a long way in introducing you to a potential buyer and establishing your company’s brand.
When planning out your capabilities statement, be sure you’ve done your research. Check out each agency’s website to find out what their mission, goals, current and future projects are. Determine what it is that agency needs and how you can fulfill it. That should be the central focus of your entire marketing campaign; design your capabilities statement around those needs.
Next, think about what sets you apart from everyone else in your field. How long have you been in business? Do you have any certifications or training that increases your qualifications? What previous clients and past work can you provide as references? Is there something about your product and service that is superior to the competition? Find your strengths so you can better compete for contracts. Consider any set aside statuses that apply to your business. These are the types of things you need to communicate through your capabilities statement in order for it to be effective.